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Elon Musk's X rolls out ad revenue sharing programme for content creators

2 min read Elon Musk's X rolls out ad revenue sharing programme for content creators July 30, 2023 22:11

Microblogging platform X, formerly known as Twitter, has rolled out its advertisement revenue sharing programme with content creators as billionaire owner Elon Musk seeks to diversify revenue sources.

“The company had given some creators payouts earlier this month, but now, users globally who meet the eligibility criteria can apply for the programme from the monetisation tab in settings,” according to a support document about the programme on the X platform.

“Ads revenue sharing lets you share revenue from verified users’ impressions of ads displayed in replies to content you post on X. This is part of our effort to help people earn a living directly on X.”

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